TheLookoutDiary

Posts Tagged ‘twitter’

When Black Is Not Beautiful?

In Media, Movies, Relationships on January 14, 2012 at 7:44 pm

If you have Twitter, you have definitely seen the trends relating to dark skin v light skin women. If you are not living under a rock, you may have realised that society’s perception of black women is more complex than you think. We live in a society where the media controls our perception of beauty and corporate industries influence our beliefs and shape our personalities. We as people, have become attracted to a certain kind of beauty that the media has taken control of, and as a result, we are easily influenced and our beliefs continually shift. Constant shifting causes us to be insatiable towards beauty.

The media has a clear idea about what beauty is and what beauty should look like in society. If we had to make a definition of beauty in terms of the media, the definition would be as follows.

” As long as you look lighter, you look more beautiful. If you are darker, your beauty is worth less.”

In terms of the media and their control, beauty is exactly that and will never change unless we change our individual perception of beauty. Corporate industries are more likely to put a black woman with really light skin in their million dollar marketing campaign than a dark skinned woman. Even better, they would prefer to put a white woman who hasn’t got a shade of black. We as a society, accept these conditions because we have been conditioned to believe that fairer skin is more attractive, sexy or beautiful. Hollywood is an excellent example of beauty perception. When we see any type of film that is directed by a top Hollywood director, we never see a dark skinned women as the woman of great sex appeal. Instead we see someone that is white. It is like we use dark skinned women as a last resort.

In the clothing industry, the perception of beauty is even more apparent. A prime example of a shop that doesn’t have any advertising campaign with a black woman, or even a light skinned women is Hollister. I really like their clothes and fashion style, but I have never seen a poster with a black woman or advert with a light skin woman. We could say their demographic is middle-class white people, but if so many people of all cultures are purchasing their goods, they should change their marketing demographic a little. It is not like only white people shop there. You have a variety of people, of all nationalities and backgrounds. A different company, with a very similar style that does really well is Ralph Lauren. They cater for the same market, but they appeal to all people, from all backgrounds.

We need to start to appreciate all beauty. I talk to some of my friends from college and as guys we talk about women. A LOT. The conversation is interesting because we talk about typical women everyone likes. Women like Kim Kardashian, Beyonce, Kelly Rowland, Rihanna, Mila Kunis and Katy Perry. What I realise is that we never talk about dark skinned girls. We only ever talk about light skin women, like dark skinned women don’t exist. I mentioned Kelly Rowland, I know. Everyone loves her. She is like the dark skinned beauty queen of the world. I want to talk about the dark skin women we don’t see very often.

Beyonce looks ugly in the picture on the left. That isn’t her natural skin tone. Loreal obviously lightened her skin to make her look more beautiful. When they did that, they were hoping people would buy their product. Obviously, buying the product makes you look beautiful to a certain degree, but when you make a black woman look less black, it shows how the media is so against dark skinned women. Beyonce isn’t the only example. A lot of celebrities have been photoshopped to the max to increase a company’s income and present an idealistic look that isn’t true. We lose our identity and self value entirely. A sort of false consciousness, run by the capitalist society.

I want to stress that all women are beautiful. It doesn’t matter if you are dark skin or light skin. Black women are simply black women. They are all beautiful regardless of skin tone. I would also like to stress that we should appreciate all beauty, not only media’s perception of beauty. We should not be ignorant, stupid and/or foolish by going onto Twitter and any other social sites, debating if dark skinned black women are better looking than light skinned black woman. We should not easily be led by society’s perception of beauty but see the beauty that lies beyond the skin tone. If you are light skinned, appreciate it and feel beautiful. If you are dark skinned, appreciate it and feel beautiful. Don’t fight it and cause yourself to feel out of place. If you do feel out of place, the media has taken control of you.

I would simply like to say that I find it rather strange when a woman appreciates a dark skinned man compared to a light skin man. But when it comes to women, we prefer the opposite. My overall opinion on women, which I haven’t clearly given is this. I love all types of women regardless of nationality. Me being brought up in an African household, I feel closer to black women. When it comes to choosing a dark skinned woman or a light skinned women, I don’t give a shit. Just show me that you are a loving, understanding, caring, honest and a faithful human being and I will love you back. Simple as that.

Twitter and Me

In Social Media on September 9, 2011 at 12:26 pm

Me and Twitter are close buddies. We are not in a relationship. I speak how I feel and hope he takes it in and doesn’t respond. While on the other hand, our fellow twitterers like to respond to our conversation, we are still close friends. He knows my password, I know his website. Our relationship is so concentrated that 140 characters is just enough to tell our story!

We usually get people we don’t like talking to us. The sort of spam people but we ignore them because we are different. We are unique. I even feel he needs a couple interesting video’s from YouTube and on occasion a picture or too, so my links definitely make him happy. I never get a response from Twitter or a retweet, or a direct message but that is okay because as I said the relationship is cool enough for only one to speak and for a couple thousand random people to respond. The only communication I get once a month from Twitter is suggestions. He earns the money; I become noticed on the internet.

We try to talk as often as possible but sometimes a couple days go by and he doesn’t hear from me.  That there, is the magnificent relationship between me, Twitter and a whole other bunch of random people who try to get involved in this relationship.